When Did Makeup Start Being Solds
Before the xxth century, "overnice girls" did not clothing makeup, which was normally chosen "paint." This differed from cosmetics, such as face creams and like products that were intended to meliorate the skin, not mask it in the way that paint did. Fifty-fifty into the 1910s, what we would phone call makeup today was associated with prostitutes, dancing girls, and picture show stars. Information technology was the silvery screen that fabricated young women flock to the beauty department of their local department stores.
Asta Nielsen Applying Lipstick
At get-go, beauty products were non about changing one'southward look but about enhancing natural beauty. Face creams, lotions and powders all helped even out pare tone. Getting a "facial" at a "beauty salon" was unheard of in 1917, just past 1929 the beautician manufacture had 18,000 dazzler parlors in America. The industry of women's beauty services had exploded.
LBCC Historical now makes 1920s reproduction beauty products! They odour like vintage sky!
1920s Makeup
The number of beauty products and cosmetic lines exploded, as well. Helen Rubinstein and Elizabeth Arden worked with chemists to brand some of the first sun blocks. Since the sun tan and lord's day burn were in style, Arden turned her attention to creating powders that were tinted to aid make a sun kissed glow. She also made liquid rouge, eye shadows, and lip sticks. Shade choices were minimal- low-cal, flesh and tan.
A few other makeup brands of the 1920s were Djer-Buss, Maybelline, Pompeian, Kiss Proof, Mary Garden, and Coty. Additional brands only offered face powders such as Mavis, Lady Janis, Edna Wallace, Mello-quo, and Colgate. These are American brands sold in common drugstores. The European and French marketplace had different brands.
1920 Djer-Kiss beauty product line
Despite the wide range of makeup brands by the end the 1920s, very few designed colors specifically for black and Latino women and almost none of them were sold in local shops. The Overton-Hygienic Co. made the high-brown line of confront powders in 1916. Valmor Health Products Company started in 1926, made the Sweet Georgia Chocolate-brown line of face powders and makeup. Madame CJ Walker, know for her care intendance, expanded to include confront powders and rouge by the cease of the decade.
These brands used direct sales (traveling sales persons, often women) and postal service society catalogs to provide direct sales to women. Despite the effort and success as a business, their sales made up only a small pct of black women's makeup purchases. The average woman used drug-shop make lipstick, rouge and eye make up in suitable colors for her complexion.
The innocent doe-eyes girl was the preferable makeup style of the early 1920s. Photoplay circa 1923
Most makeup in the 1920s was limited to only a few shades that never matched natural skin tone. The initial look of women in makeup was ghastly! With limited colors, chalky foundations, and no previous generations of women to teach them how to apply makeup, the first attempts were anything but glamorous.
Women didn't seem to mind. In their eyes, makeup was intended to describe attention to their face up, to elicit reactions, to look like a movie star.
Clara Bow'southward Makeup
Men, however, didn't capeesh the "face masks." They may have noticed it, but they certainly didn't swoon over the unnatural qualities of makeup. They also didn't like that women pulled out their makeup and mirrors and applied information technology right at the dinner tabular array instead of going off to the powdering room. Men secretly missed the days of the demure Victorian porcelain dolls.
Advertiser
As the decade progressed, the quality of makeup improved. The number of products went from a few dozen to 450 by 1924. By the end of the twenties, there were 1300 brands and shades of face up powder, 350 rouges, and a hundred red lipsticks. It was a 52 one thousand thousand dollar manufacture.
Stein's makeup line from the late 20s – middle shadow, rouge, grease paint, face powders and eye brown pencils
Rouge / Chroma
Rouge, which we could call blush today, also added some color to the face. It came every bit a powder, paste or cream in an orange-red at first and then a raspberry-cerise for most of the 1920s and a rose-red by the late '20s. When information technology was made available in a meaty, its popularity grew.
Rogue was applied in circles on the cheeks with two fingers unless you lot were a flapper, and and so you might dab some on your knees, too!
1920s Ad for Rouge
Face Powder
Face powder was patted on with a soft round puff. (As a kid, I loved to sit at my grandma'south vanity and dab her powder on my face. I still have her vanity, compacts and original pulverisation, which I don't utilize simply love to smell. Oh, the memories!)
Within the flat compact is a mirror and powder pad the other is full of loose powder
Poor women used home remedies such every bit ivory face up powder, although the tanned await was in and many women shunned the stake skin of the past.
LipStick
The invention of the metallic lipstick tube in 1915 was a welcome addition to a woman's dazzler routine. Now a woman could only behave her lipstick with her and touch it upwards as needed. Stencils and metal lip tracers helped ensure perfect application along the lip line.
1927 Lipstick Was Ruby, Crimson and Red
Matte red was the overwhelming colour of pick (sometimes it was scarlet-flavored) and past far the nigh pop application of it was creating the "Cupid'due south bow." This look was also called bee stung lips or rosebud pout because of the full bottom lip and pointed smaller upper lip. A few moving picture stars applied a beauty marking beneath the corner of the lip, which some flappers copied.
A deep red lipstick
Lip color was coordinated with skin tone. Deep skinned ladies were advised to wear a dark cherry or deep reddish cerise lipcolor. Fair-skinned ladies would opt for a vivid cherry lipstick instead. Personally, I alternate between bright carmine and dark "Noir" red lipstick for my fair skin.
Middle Shadow
For the optics, the look many aspired to was the dramatic appearance of Clara Bow's dark, smudged kohl rims. Kohl was also used for eye-shadow, although cream middle-shadow chosen lining was available later in the decade. Dark grays were the favorite colors, but many women chose shades that matched their eye colour:
- Blueish eyes: Green or blue middle shadow, brown mascara and eyeliner.
- Light-green optics: Grey or green eye shadow, brown mascara and eyeliner.
- Brown optics: Brownish or plum eye shadow, black mascara and eyeliner.
- Blackness eyes: A very faint ruby could be practical.
Block Mascara and Brush
Center shadow was applied with the fingers, lightly confronting the lash-line, and then smudged upward for a smokey outcome.
Mascara was however in the development stages. It could be purchased in liquid, wax, or cake form. If you wanted to attempt Maybelline'southward mascara, the visitor was kind enough to include a brush, which had to be moistened with water before dipping in cake powder, along with a close-upwards photograph of silent movie star Mildred Davis for use equally a reference. Keep in mind that the castor was not the circular blazon that is used now, so eyelash curlers, invented in 1923, were quite pop.
Smokey 1920s Eyes and Arched Eyebrows
Eye Brows
Eyebrows were shaped sparse and curved with a slight downwardly signal at the inner end. The thickness of the eye was even all around. Eyeliner, in pencil course, was used on the eyebrow simply mostly just as a liner on the tiptop eyelid. It was but dark-brown or black for most of the twenties. Blueish or violet came out in the later years, which was fatigued on and then smudged for a lighter misty effect.
1926 Maybelline Heart Brow set up
Smash Shine
When the decade began, nail polish was not common. Thanks to the auto manufacture, which perfected new durable paints, the cosmetics industry had something to copy.
Past 1917 Cutex had developed liquid, paste and pulverisation polish. The Cutex line promoted merely one color, shell pink, until the very end of the decade when several shades of brilliant rose, pink, and ruby-red expanded the line. Polishes were semi sheer, adding just a hint of color. Clear polish was sold too.
- Powder polish was placed in the palm of the mitt and the finger, nail side downwards, swiped against the powder a few times. Cake polish was a compressed powder applied the same mode.
- Paste Smoothen was a foam paste that was rubbed onto the nail. A stick version was portable to carry in the purse for on the go awarding.
- Liquid polish was painted on the nail. This was the favorite awarding with the least amount of mess.
1924 Cutex nail smoothen guide
In 1928 Cutex introduced an acetone based nail polish remover, prophylactic for home use. Together with cuticle remover, trimmers, creams and polish, women had a complete home manicure prepare.
The favorite style of manicure was known as the "moon manicure," polishing only the middle of each nail and leaving the tips white. Nails were oval shaped and slightly pointed.
1924 Cutex Nail Smooth Ad
By the end of the decade, the women's corrective manufacture had completely transformed. The use of makeup was at present not just accustomed but also welcomed equally a class of cocky-expression and femininity.
How to Wear 1920s Makeup
1920s authentic makeup guide
I put together a how-to guide for authentic 1920s makeup hither. My general feeling virtually existing tutorials is that they use also many modern techniques and products to achieve a genuine 1920s look worn by existent women, not motion-picture show stars. For my sources, I looked at vintage makeup guides and books written in the 1920s. I also use reproduction makeup for the most accurate colors.
Shop 1920s Makeup and Beauty Products
Source: https://vintagedancer.com/1920s/makeup-starts-the-cosmetics-industry/
Posted by: morasuld2000.blogspot.com
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